Scania

focus on the folding stuff

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Convincing the right audience that scania trucks make financial sense

Trucks aren’t bought by drivers, they’re purchased by FDs. To convince them that Scania is a good investment, we created a striking campaign that seeded the idea that you need to see how good they are on paper first.

The result was a visually disruptive campaign that still had a beautiful vehicle shot front and centre.

Whilst the majority of the campaign was designed for press, we presented the client with marker visuals showing its flexibility for web, DM and exhibition media.