HiQ is a growing network of franchise based auto repair centres. And whilst they’re well known for their mechanical skills, it’s not such an easy task to bring everybody up to speed on the subject of data protection.

To get employees to engage with this dry subject, we designed ‘The Cuppa Guides’ a series of informative books that promised to give the reader everything they needed to know in the time it takes to enjoy a cup of tea.

Solid vector illustrations and easily digestible copy made learning attractive and engaging, and enabled brand consistency for an infinite number of future subjects.