Sed vitae enim egestas, congue arcu et, efficitur augue. Cras sit amet venenatis est. Sed pulvinar sodales lacus sit amet placerat. Nulla facilisi. Integer pellentesque semper magna vel pellentesque. Cras imperdiet tortor sit amet erat aliquet rutrum.
Appearing in an awards programme means sitting beside a sea of other ads. To grab attention, I eschewed the usual technically-led ideas and opted for the kind of confident, intelligent humour that a market leader can own.