From scribble to slick

Time always dictates the finish, but this (somewhat messy) desk shot shows a typical project timeline. 

I normally start with rough concept scribbles (in foreground) perfect for stage 1 internal discussion and direction. Once we're on the right path, it's natural to move onto a more detailed hand-drawn visual (top right with post-it), to flesh out the art direction and cost-effectively see what does, and does not work. Then it depends on client preferences really. Most are happy with a hand visual to get the ide across, some like Mac visuals. On this occasion 5 creative executions were hand visualised (marker visual-style) and one was mac-visualised (top left with pens on), just to give them an idea of how it can look. 

Don't worry, the coconut water was just a phase I was going through.

Concepts from scribbles, for internal discussion to hand and mac visuals for client presentations. 

Concepts from scribbles, for internal discussion to hand and mac visuals for client presentations.