https://mattrooke.com/contact-wells daily 0.75 2020-01-20 https://mattrooke.com/about daily 0.75 2026-04-01 https://mattrooke.com/photographs-wells daily 0.75 2026-01-09 https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1539035949103-07MGZ8ZZL70M6VYEG4O7/Hand_A1_AWK_out.jpg Old grid portfolio Birmingham Design Festival Poster. Concept. Design. Art direction. Copywriting. Illustration. Artwork. The BDF asked me to create a poster to help launch their inaugral festival, their brief being “How design will shape our future.” I wondered what we’d see if the city had its palm read. This context, and it’s possible results, are what shaped my response. https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1538750799785-6X3SNB5J6LN8ZVVI7DO8/30863_Cooling_Award_Ads_portfolio_v1.jpg Old grid portfolio Press advertising. Concept. Design. Art direction. Copywriting. Retouching. Artwork. Appearing in an awards programme means sitting beside a sea of other ads. To make this client stand out, I eschewed a technically-led route and opted for the kind of confidence and intelligent humour that a market leader can own. Not easy when you can only use stock. Commissioned at Key Parker keyparker.co.uk https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1538751423099-QCL0AEBEXL4HX1OEH1QT/30863_Cooling_Award_Ads_portfolio_v12.jpg Old grid portfolio Press advertising. Concept. Design. Art direction. Copywriting. Retouching. Artwork. Appearing in an awards programme means sitting beside a sea of other ads. To make this client stand out, I eschewed a technically-led route and opted for the kind of confidence and intelligent humour that a market leader can own. Not easy when you can only use stock. Commissioned at Key Parker keyparker.co.uk https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1433433916243-ZCA9QR2PU1M5GDJHI3CF/Calor-Tomato-2015_SCREEN.jpg Old grid portfolio Press advertising. Concept. Design. Artwork. With limited ad space (and time) we created an award-winning piece of work which immediately informed the customer of the benefits of using Calor LPG. Commissioned at Connect. connect-group.com https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1433426239954-H4T5GMY0QV3JCWBX82FO/TNT_Data_DM_Env_SCREEN_123.jpg Old grid portfolio Direct Mail. Concept. Visualisation. Copy. This piece of direct mail literally placed TNT's new digital service into the hands of their target audience. Commissioned at Key Parker. keyparker.co.uk https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1541777976855-P7W0CN9KEH7Z4AO2HGH5/Topps_Tiles_Livery2.jpg Old grid portfolio Truck Livery. Concept. Design. Art direction. Retouching. When Topps Tiles wanted new vehicle liveries, I decided to tile the truck, turning each side into a canvas on which to display their best products. By using scale product and tradesmen, I created an unforgettable ‘tiling on the move’ visual that was adaptable and as varied as their stock. Commissioned at Makalu. www.makaluagency.co.uk https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1541777641059-DJCJOD78L30OQH49BLMQ/Topps_Tiles_Livery1.jpg Old grid portfolio Truck Livery. Concept. Design. Art direction. Retouching. When Topps Tiles wanted new vehicle liveries, I decided to tile the truck, turning each side into a canvas on which to display their best products. By using scale product and tradesmen, I created an unforgettable ‘tiling on the move’ visual that was adaptable and as varied as their stock. Commissioned at Makalu. www.makaluagency.co.uk https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1433435324037-X37014BASXN65II66H4P/BHX_Hello_World_SCREEN.jpg Old grid portfolio Branding. Concept. Art direction. When BHX wanted to re-brand, we ignored all the noisily-competing airports and created a platform which enabled the airport to open a dialogue with their customers. Commissioned at Connect. connect-group.com https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1433435686139-A1J9GTH5NF57QQXLJ3G3/BHX_Terminal_Graphics_SCREEN.jpg Old grid portfolio Branding. Concept. Art direction. When BHX wanted to re-brand, we ignored all the noisily-competing airports and created a platform which enabled the airport to open a dialogue with their customers. Commissioned at Connect. connect-group.com https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1451552020357-8XYUI32UAUB97JKS58NH/image-asset.jpeg Old grid portfolio Branding. Concept. Art direction. The platform enabled us to carry the graphic elements and welcoming messages across all areas, transforming the airport exterior. Commissioned at Connect. connect-group.com https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1541786295702-V22ZIKR4FULHXD34T1OT/BHX_AppleMocks.jpg Old grid portfolio Branding. Concept. Art direction. The platform provided Birmingham Airport with a confident, aspirational and friendly tone of voice. This helped position them as an ambitious, global gateway that cared for it’s visitors. Music to investors’ ears. Commissioned at Connect. connect-group.com https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1433435684702-6CBVFYF261JWANZD7M6Y/BHX_SA_96sht_SCREEN.jpg Old grid portfolio Posters. Concept. Design. Art direction. The platform enabled us to create a natural conversation when speaking to our customers. Engaging, informative and friendly. Commissioned at Connect. connect-group.com https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1433525887385-MRK3GT677INKYD9PJZ59/BHX_Xmas_Eshot_SCREEN.jpg Old grid portfolio E-mail comms. Concept. Design. The 'Hello World' platform created a friendly, all-inclusive tone of voice. Commissioned at Connect. connect-group.com https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1433530065728-SX44YD3ELIUASV0QTMOC/HiQ_CUPPA_Outer_SCREEN.jpg Old grid portfolio Brochures. Concept. Design. Art direction. To make complicated information easy (and enjoyable) to digest, we created 'The Cuppa Guides.' An easy way to engage and inform staff, in the time it takes to have a cup of tea. Commissioned at Connect. connect-group.com https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1433530066188-SYEIR4GCQ9F7VOZ85GDG/HiQ_CUPPA_Inner_SCREEN.jpg Old grid portfolio Brochures. Concept. Design. Art direction. To make complicated information easy (and enjoyable) to digest, we created 'The Cuppa Guides.' An easy way to engage and inform staff, in the time it takes to have a cup of tea. Commissioned at Connect. connect-group.com https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1540553399934-GRGFFEKKOVORGW6CEQVL/Bridgestone_insitu.jpg Old grid portfolio Press advertising. Concept. Design & Layout. Copywriting. This ad communicated Bridgestone’s sponsorship of The Sunday Times 2018 Motor Awards. The pithy, attention-grabbing headline and visual combination, underpins their technical excellence and attention to detail, without the need to show a tyre. Commissioned at Key Parker keyparker.co.uk https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1433422765692-HWAD5RKFPCTTM3J0A8V9/Scania_SCREEN_1.jpg Old grid portfolio Press advertising. Concept. Design. Art direction. Managers don't buy trucks on looks. That's why we created an original solution which assures the right people that a Scania is just as great on paper. Commissioned at Connect. connect-group.com https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1433426273603-JM9TMPST5L00EVI3E5AY/Scania_SCREEN_2.jpg Old grid portfolio Press advertising. Concept. Design. Art direction. Managers don't buy trucks on looks. That's why we created an original solution which assures the right people that a Scania is just as great on paper. Commissioned at Connect. connect-group.com https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1433435238720-BBR7QXG8H7RMKMJ8JIGX/Scania_SCREEN_4.jpg Old grid portfolio Press advertising. Concept. Design. Art direction. Managers don't buy trucks on looks. That's why we created an original solution which assures the right people that a Scania is just as great on paper. Commissioned at Connect. connect-group.com https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1433427792078-0AYOU8JN9C7TBSJ6J7IO/Scania_Lowcost_DM_SCREEN.jpg Old grid portfolio Direct mail. Concept. Design. Art direction. The paper-based art direction worked perfectly for all sorts of DM. Commissioned at Connect. connect-group.com https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1433427792057-D829OFOF4QUEHC54VI6Y/Scania_exhibition_SCREEN.jpg Old grid portfolio Exhibition stand. Concept. Design. Art direction. The paper-based art direction created an attention-grabbing exhibition stand. Commissioned at Connect. connect-group.com https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1433424166016-OOZSZ7NX41DC07UKAC9N/Right-Move-Press-campaign-v1_SCREEN_1.jpg Old grid portfolio Press advertising. Concept. Design. Art direction. To cut-through all the 'lifestyle-led' property messages, we created a strikingly-simple campaign to remind customers that 'Rightmove gets you into more properties than anyone else.' Commissioned at Connect. connect-group.com https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1433424166683-GX3VM8JGI2FNEPBKMSNF/Right-Move-Press-campaign-v1_SCREEN_2.jpg Old grid portfolio Press advertising. Concept. Design. Art direction. To cut-through all the 'lifestyle-led' property messages, we created a strikingly-simple campaign to remind customers that 'Rightmove gets you into more properties than anyone else.' Commissioned at Connect. connect-group.com https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1433424167422-G481MQRO5V4DWCP9106D/Rightmove-Press-campaign-v1_SCREEN_3.jpg Old grid portfolio Press advertising. Concept. Design. Art direction. To cut-through all the 'lifestyle-led' property messages, we created a strikingly-simple campaign to remind customers that 'Rightmove gets you into more properties than anyone else.' Commissioned at Connect. connect-group.com https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1433424167168-L2EPFYJVU9LMN6EW5VU7/Rightmove_times_situ_SCREEN.jpg Old grid portfolio Press advertising. Concept. Design. Art direction. To cut-through all the 'lifestyle-led' property messages, we created a strikingly-simple campaign to remind customers that 'Rightmove gets you into more properties than anyone else.' Commissioned at Connect. connect-group.com https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1433865358678-PUSS821HNXOM0P3TOFI6/Lemsip_Sooner_SCREEN_3.jpg Old grid portfolio Sales Promo. Concept. Design. Art Direction. Get well soon, got a subtle twist to promote Lemsip Max Strength (their fastest working remedy) and provide the perfect mechanic to carry a money-off voucher. Commissioned at Life. lifeagency.co.uk https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1433437361839-TEXHDN5KVP9ZOFDF4HAV/Countrywide_Green_Energy_Frnt_in-situ_SCREEN.jpg Old grid portfolio Direct Mail. Concept. Design. When Countrywide wanted to supply energy to it's customers, this striking memorable visual made sure their door drop didn't go unnoticed. Commissioned at Connect. connect-group.com https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1433499710878-RAZ548Q10GR56MGZYCC4/Finning_FluidA_1_SCREEN.jpg Old grid portfolio Online advertising. Concept. Design. 'What you don't know could hurt you' was the platform we used to make customers aware of what they risk if they don't use Finning fluid analysis. Commissioned at Connect. connect-group.com https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1433499776016-4H8M2SHJC29X2RUCPMFK/Finning_FluidA_2_SCREEN.jpg Old grid portfolio Online advertising. Concept. Design. 'What you don't know could hurt you' was the platform we used to make customers aware of what they risk if they don't use Finning fluid analysis. Commissioned at Connect. connect-group.com https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1433858054176-76W6JIQ5QVLR1PIS52UC/Masterlease_box_SCREEN.jpg Old grid portfolio Direct Mail. Concept. Art Direction. Design. Masterlease provide a comprehensive fleet management service covering everything from financial to legal. We communicated all this succinctly under the concept of 'The Zen of Fleet Management' promoting Masterlease as the reliever of fleet stress, with a pack containing everything you need to de-stress yourself and gain fleet enlightenment. Commissioned at Connect. connect-group.com https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1433427225813-571BY43LKQE86UJU8TTX/Audiogo_Gandalf_LSC_SCREEN.jpg Old grid portfolio Posters. Concept. Art Direction. Copy. To help sell the re-relased Hobbit audiobook, we created an arresting visual to express the immersive experience of listening to an audiobook. Commissioned at Chosen. chosenagency.co.uk https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1433515707525-C5KYYET1122CB20439Q8/Event_Pilot_Stnry_SCREEN.jpg Old grid portfolio Branding. Name Generation. Branding. Design. Illustration. Artwork. To stand out in the sea of event companies, we created a considered, confident brand that talked to it's customers with clear visuals and a friendly tone of voice. The results were instantly memorable. Commissioned at Connect. connect-group.com https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1433519194330-VJ8NNVX6DYV7YTRSQMDW/Event_Pilot_DM-FRNT_SCREEN.jpg Old grid portfolio Brochures. Branding. Design. Artwork. To stand out in the sea of event companies, we created a considered, confident brand that talked to it's customers with clear visuals and a friendly tone of voice. The results were instantly memorable. Commissioned at Connect. connect-group.com https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1433519193689-M44WHUPBPSDXJBLYV8D1/Event_Pilot_DM_Inner1_SCREEN.jpg Old grid portfolio Brochures. Branding. Design. Artwork. To stand out in the sea of event companies, we created a considered, confident brand that talked to it's customers with clear visuals and a friendly tone of voice. The results were instantly memorable. Commissioned at Connect. connect-group.com https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1433519193619-8LYLSI0668FLHU0PXAO4/Event_Pilot_DM_Inner2_SCREEN.jpg Old grid portfolio Brochures. Branding. Design. Artwork. To stand out in the sea of event companies, we created a considered, confident brand that talked to it's customers with clear visuals and a friendly tone of voice. The results were instantly memorable. Commissioned at Connect. connect-group.com https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1433520616620-TN4QEV64750W0U2Q2G0Y/Event_Pilot_DM_Inner3_SCREEN.jpg Old grid portfolio Brochures. Branding. Design. Artwork. To stand out in the sea of event companies, we created a considered, confident brand that talked to it's customers with clear visuals and a friendly tone of voice. The results were instantly memorable. Commissioned at Connect. connect-group.com https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1433522943417-DUY8B87UH546WF9RST5T/Busak_Divers_SCREEN.jpg Old grid portfolio Press advertising. Concept. Art Direction. Design. Illustration. This innovative and clever campaign helped our client sell their seals, highlighting their benefits with charming illustrations and pithy headlines. Commissioned at Connect. connect-group.com https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1433522943700-YJYW9IW7P6SU7I0YAKM8/Busak_Eskimo_SCREEN.jpg Old grid portfolio Press advertising. Concept. Art Direction. Design. Illustration. This innovative and clever campaign helped our client sell their seals, highlighting their benefits with charming illustrations and pithy headlines. Commissioned at Connect. connect-group.com https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1433522944381-DR2OZ0W7VWMMOZOU8ZAQ/Busak_Tree_SCREEN.jpg Old grid portfolio Press advertising. Concept. Art Direction. Design. Illustration. This innovative and clever campaign helped our client sell their seals, highlighting their benefits with charming illustrations and pithy headlines. Commissioned at Connect. connect-group.com https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1433523064065-9GXVRMKERQHEFH8O18VO/Sealine-Xmas-Card_SCREEN.jpg Old grid portfolio Direct Mail. Design. Art Direction. Artwork. This Christmas card helped promote Sealine's considered and stylish ethos by using a modern illustration style to create a festive visual. Commissioned at Connect. connect-group.com https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1433525704297-4BDIG8GL7JIZF15ARWNJ/TarmacDry-Ads4_SCREEN.jpg Old grid portfolio Press advertising. Concept. The idea of this dramatic visual, helped TarmacDry communicate all the product benefits in more engaging manner. Commissioned at Connect. connect-group.com https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1433851550380-V6JQIMVZHJQ4BMQWZIBX/Spirit_in-Situ_SCREEN.jpg Old grid portfolio Posters. Concept. Copywriting. Design. Art Direction. Every gym advertises in January, so to create more buzz, we put a unique spin on the january sales with engaging headlines and (attainable!) visuals. Commissioned at WAA. waa.co.uk https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1433851549910-2E8KNV12EAZU4TG0PP5S/Spirit1_SCREEN.jpg Old grid portfolio Posters. Concept. Copywriting. Design. Art Direction. Every gym advertises in January, so to create more buzz, we put a unique spin on the january sales with engaging headlines and (attainable!) visuals. Commissioned at WAA. waa.co.uk https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1433856224744-CTDKJ8VIA3BD7BE0MW7W/LDVBusback_SCREEN.jpg Old grid portfolio Outdoor. Concept. Design. Art Direction. We tailored the creative to make the most of the medium and sell the load carrying benefits of the LDV Maxus. Commissioned at Connect. connect-group.com https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1433856570920-74PV9592HMV3GW50FIU6/GRS-Allegro_SCREEN.jpg Old grid portfolio Press advertising. Concept. Art Direction. Using individual and original imagery, enabled us to promote the benefits of GRS fleet leasing services, in an engaging way, creating a unique tone of voice and avoiding clichéd business visuals. Commissioned at Connect. connect-group.com https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1433856572160-OJGNW1URMEDGDM2N90AS/GRS-Isetta_SCREEN.jpg Old grid portfolio Press advertising. Concept. Art Direction. Using individual and original imagery, enabled us to promote the benefits of GRS fleet leasing services, in an engaging way, creating a unique tone of voice and avoiding clichéd business visuals. Commissioned at Connect. connect-group.com https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1433856570637-5CQ8LZDOZNEJP0004BVG/GRS-Chav_SCREEN.jpg Old grid portfolio Press advertising. Concept. Art Direction. Using individual and original imagery, enabled us to promote the benefits of GRS fleet leasing services, in an engaging way, creating a unique tone of voice and avoiding clichéd business visuals. Commissioned at Connect. connect-group.com https://static1.squarespace.com/static/556f1b9fe4b0ddec6e0501e5/6925a08d3650091ab9547565/6925a08f3650091ab9547645/1541785631081/ Old grid portfolio Branding. Concept. Art direction. The platform provided Birmingham Airport with a confident, aspirational and friendly tone of voice. This helped position them as an ambitious, global gateway that cared for it’s visitors. Music to investors ears. Commissioned at Connect. connect-group.com https://mattrooke.com/illustration daily 0.75 2025-11-25 https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1761297319058-15I57PNHH4TAYX4LY62Q/image-asset.jpeg Illustration - BOMBHEAD goes all riso (Copy) BOMBHEAD goes all riso Using True Grit Texture Supply’s Riso tools to give Bombhead some gritty print vibes https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1720115859109-IFE6CAF2HZ4NJRU1JY6A/image-asset.jpeg Illustration - Why Ai? (Copy) Why Ai? This was inspired from a friend's AI creation, which is awesome, but I still prefer the control that comes from combining my head and my hand. https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1717075477478-9TJTHEAG4MO45F6O4G78/image-asset.jpeg Illustration - I see party food (Copy) I see party food Graphic illustration using Procreate, Photoshop and digital brushes and textures https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1689524124860-KIYLFWPEZZ0ABXEZV6XT/image-asset.jpeg Illustration - Wimbledon 2023 (Copy) Wimbledon 2023 Wimbledon 2023. Djokovic vs Alcaraz. What a ball-bending final. https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1676976742903-5D87FMQ1JYIMC7OT9493/image-asset.jpeg Illustration - Sun Waking (Copy) Sun Waking ink and colour illustration of warm sun in cloudy blue sky with waking eye https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1655308327773-TWN8JT4O2O80TBB81JK1/image-asset.jpeg Illustration Digital illustration of two Doberman dogs with black, brown, and gray fur, both wearing chain collars, on a dark gray background. https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1655308092864-ITNF84851NVPBCSC2O9Z/image-asset.jpeg Illustration - Finger refracted (Copy) Finger refracted Severed finger in glass of water with refraction https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1655308061277-BUBSGE3RX90P5PWRO8CH/image-asset.jpeg Illustration Digital illustration of a glass of whiskey with ice cubes against a blue background. https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1655308004728-FOGBVT04KYLQJ6UL92BS/image-asset.jpeg Illustration Graphic Illustration of an ear in a glass of whiskey with refraction, against a green background. https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1660074115117-HMHUGY4QZKCVSVFFSPTR/Giant+Olive+Martini_Col.jpg Illustration Illustration of a martini glass with green olives on a skewer inside, casting a shadow on a light pink background. https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1655310020658-O9AN2UG61KLG1TNBB4W1/THE+RED+HAND.jpg Illustration A small yellow figure standing on a black ground beneath a large red hand reaching from above, against a textured blue background. https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1625081858367-SXMQJ9GJRDTZEEV0WD40/SHARK_BITE.jpg Illustration Close-up of a shark's open mouth showing sharp teeth. https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1625081779467-L8JW2EXQEBXJTZHDXB9V/BOMBHEAD.jpg Illustration Illustration of a person in a black suit with a black bomb as a head and a lit fuse on top, set against a bright pink background. https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1625081823161-2FR69GQ0LKVAAHMWQNRH/Hand_Oils.jpg Illustration A colorful digital painting of a clenched fist holding a smartphone against a pink background with black radiating lines. https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1625081807847-JFPQSEU2NA0HV841P0GM/Ghost.jpg Illustration A cartoon ghost with oval eyes looking at a smartphone. https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1655309962497-OOAZKCHBXCOQ8FN5JN30/LOCKDOWN.jpg Illustration Animation of a hand holding a black and yellow box with eyes and nose, peeking over the edge. 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https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/54a4c6f2-bfbb-40f4-8a65-ae9ddbd43b2c/LNDNPLN_Socials_Early.jpg https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/9544c576-eae3-49ed-b597-dab697707680/LNDN_48.jpg https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/6d4ce5b2-e319-4e78-b22e-5a550a2880de/LNDN_EXHIB_POSTER.jpg https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/20b4ba23-5119-487f-819d-44d79747449a/LNDN_PLN_STRUT_Crop.jpg https://mattrooke.com/workgallery daily 0.75 2026-03-09 https://mattrooke.com/workgallery/singularities-j5ad3 monthly 0.5 2025-12-11 https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1589456038479-4LBNK04WY6OYXMIGYBV5/Singularity_header.jpg Work - Singularities I like ‘one offs’. I like the different thinking required to create them. I like that they're strong enough to work in isolation. I like the way they stick in the corner of the mind. Here’s a few I liked most. https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1589450448782-HZFBE7796IFRSGEOEZL6/Calor_Mockup.jpg Work - Singularities https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1589450349142-3FHEWI95MKEY84KIQ3SR/Countrywide_Mockup.jpg Work - Singularities https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1589453766023-XLRS20QXQO5SS9NLDFPG/LDV_Busback.jpg Work - Singularities https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1589459944676-TBE4TR3Q8HWVBM8ZF2ZF/BRIDGESTONE_OMG_MOCKUP.jpg Work - Singularities https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1589465235837-4PNQJY1RNIFVFMQ4NTDN/LEMSIP_COV_MOCKUP.jpg Work - Singularities https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1589465199045-M1YWY68HHBE1NR0BEPXY/LEMSIP_INNR_MOCKUP.jpg Work - Singularities https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1590147004255-00G71MWXR4T2I9G18FZA/Audiogo_Gandalf_LSC_SCREEN.jpg Work - Singularities https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1590147512168-NRWZJ34RKPFC6XU2T4KG/Sealine-Xmas-Card_SCREEN.jpg Work - Singularities https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1717062993437-NW1V16MLWCPHE148T32E/Tarmac%2Bmockup.jpg Work - Singularities https://mattrooke.com/workgallery/scania-hsy76 monthly 0.5 2025-12-09 https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1590148015467-77AEJFGBCFHWYIT2KOJ3/Scania_Billboard_2015_SCREEN.jpg Work - Scania This Scania pitch creative was a simple solution to a complicated problem: How to convince FDs that buying Scania trucks is good for business. We came up with a campaign that not only encapsulated everything into one line, but also gave us a unique visual direction to to boost recognition. For whatever reason, it didn’t win, but it’s here because it deserves to be. Commissioned at ITG. https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1590147970308-IS4XL1U400BK0C9K9EUM/Scania_SCREEN_1.jpg Work - Scania https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1590148011157-O6E5D51TO61ZCKUAM62E/Scania_SCREEN_2.jpg Work - Scania https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1590148012023-ONH94JED78DNCVA9C47U/Scania_SCREEN_3.jpg Work - Scania https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1590148015902-YK4SVYNNSH99ZZ01XIW5/Scania_SCREEN_4.jpg Work - Scania https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1590147950116-057CRHPH1HC5VRU1AQK8/Scania_exhibition_SCREEN.jpg Work - Scania https://mattrooke.com/workgallery/tnt-a5kx5 monthly 0.5 2025-12-09 https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1590236495874-02R7RV3UZ3MSZLOHAWKR/ibili-app.jpg Work - TNT This piece of direct mail literally placed TNT's new digital service into the hands of their target audience. Commissioned at Key Parker. https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1586894292084-AW9TZJ7MGJ34091D57MU/TNT_Data_DM_1.jpg Work - TNT https://mattrooke.com/workgallery/hiq-5hp56 monthly 0.5 2025-12-09 https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1586443306275-QAHGNOVHRCKUVO5YZ9HQ/Cuppa+1.jpg Work - HiQ - The Cuppa Guides (Copy) The Cuppa Guides Educating staff on everyday issues, needn’t be boring. To make complicated information easy to digest, we created 'The Cuppa Guides.' – engaging and informative booklets, readable in the time it takes to have a cup of tea. Commissioned at ITG. https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1586443309592-X6I9XOL7B9RFS20FK723/Cuppa+2.jpg Work - HiQ https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1586443323747-KNM0QTI8AFD4FOKPUFUU/Cuppa+3.jpg Work - HiQ https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1586443331084-1MEJYZ6ZW85PUCDLITEI/Cuppa+4.jpg Work - HiQ https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1586443347583-7LMX4BYGF69FKMO8ZE0L/Cuppa+5.jpg Work - HiQ https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1586443348089-816MLM4SJCQYPM6WWT8O/Cuppa+6.jpg Work - HiQ https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1586443365938-V040M2QISWZ8TQ1PWX2O/Cuppa+7.jpg Work - HiQ https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1586443371495-Y4E2VMYJUJMVYPDFZKKA/Cuppa+8.jpg Work - HiQ https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1586443383421-X3RQAO0KEWXMD6LIW6PA/Cuppa+9.jpg Work - HiQ https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1586443391699-PN1Z69NU3R8QX05UVRGU/Cuppa+10.jpg Work - HiQ https://mattrooke.com/workgallery/birmingham-design-festival-62naw monthly 0.5 2025-12-09 https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1590158802195-YA7I2P4ED8VTIEU0HTM8/BDF_HEADER.jpg Work - Birmingham Design Festival The BDF asked me to create a poster to help launch their inaugural festival, their brief being “How design will shape our future.” I wondered what we’d see if the city had its palm read. This context, and its possible results, are what shaped my response. https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1586945226150-2CNOWP0NBFG2OGDZD9A3/BDF+Poster+Mockup.jpg Work - Birmingham Design Festival https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1586946987163-WAJV6ZWNTM59RN7XKQ45/BDF_T-Shirt+Mockup+copy.jpg Work - Birmingham Design Festival https://mattrooke.com/workgallery/climatecentre-8jfyw monthly 0.5 2025-12-09 https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1590232106037-LVWUCEWZA9DOGJMRCG9E/logo.jpg Work - Climate Centre Appearing in an awards programme means sitting beside a sea of other ads. To grab attention, I eschewed the usual technically-led ideas and opted for the kind of confident, intelligent humour that a market leader can own. Commissioned at Key Parker. https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1586895495131-57LV1PLJA8JQF9FEA4FI/Cooling+ad+MOCKUP.jpg Work - Climate Centre https://mattrooke.com/workgallery/nh-pt-8ey4z monthly 0.5 2025-12-09 https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1586968085360-FAVKHT7JVTJGXRWX4WPP/NH_BCARD_MOCKUP.jpg Work - Niki Haines PT Even small businesses benefit from big ideas. With a clear creative strategy, I helped Niki find the perfect way to talk about her training programmes. Initially a ‘business card’ brief, we created a strong, simple and (pardon the pun) flexible creative platform that continues to provide Niki with everything she needs to get her message across and build her business. https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1587572519325-UT61RDLRCWXS8D40FOIK/NH_Wall.jpg Work - Niki Haines PT https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1586966511013-WLDK2VC37SEETDFSONAM/NH_Macbook_1.jpg Work - Niki Haines PT https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1587137950192-KKUN6G15UR12SON9GFSG/NH_Macbook_2.jpg Work - Niki Haines PT https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1587380440234-PJGPPA8C755MZKAMM8V6/NH+Phone_Mock.jpg Work - Niki Haines PT https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1587385167014-DSSLG4Y81RA19IBAF1OX/NH_Macbook_3.jpg Work - Niki Haines PT https://mattrooke.com/workgallery/climate-z6j5y monthly 0.5 2025-12-09 https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1742848715028-D69O35KZ122A73JPQ44X/image-asset.jpeg Work - Climate Centre Ventilation It rarely pays to go with your first idea, and on this occasion, a little more perseverance paid off in the form of far better one. The concept had such a strong, sticky visual, that we were able to leave it to do all the heavy lifting across the channels, ranging from invites to expo banners. https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1588069761199-OFSPWAZARBGKIM28X8KM/VENT_Banner_Mockup.jpg Work - Climate Centre Ventilation https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1589401015123-902AR1D88GL8MJ2J5DV3/VENT_WATCH_Mockup.png Work - Climate Centre Ventilation https://mattrooke.com/workgallery/finning-wdnke monthly 0.5 2025-12-08 https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1587481858933-X98FDDE6F054H3TR4QXN/FINCAT_Social_media_.jpg Work - Finning Finning’s Fluid Analysis service is crucial to a healthy business, but its detailed benefits aren’t so easy to explain to would-be customers. So we created a social media campaign where the fluid itself conveyed the message, letting the art direction explain the process and the copy deliver the benefit. All without a digger in sight. The end result was a clear and striking campaign, flexible enough to work across all social platforms and further media, like page takeovers. https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1587483928942-4DQA81QSO2YVYD2KKXQM/FINCAT_Hand_Mobile+Mockup.jpg Work - Finning https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1587491215766-HM2OF4X6R7NT1CN1193Z/FINCAT_MAC_mockup.jpg Work - Finning https://mattrooke.com/workgallery/birmingham-airport-zatbg monthly 0.5 2026-01-08 https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1590820837536-SUT82JL5GMXRX7JN6URY/image-asset.jpeg Work - Birmingham Airport When BHX wanted to re-brand, we ignored the noisy competition and opened a dialogue with their customers – every single person on the planet. Commissioned at ITG. https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1586452370691-C41N3ABULXAUU04EI02D/Frontage+1.jpg Work - Birmingham Airport https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1586451621770-70SB8JCITC6L1JULZ5QH/BHX_Terminal_Graphics_SCREEN.jpg Work - Birmingham Airport https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1586865533185-T9H1H11LDBJ9OIQOVHWV/BHX_HELLOS_SCREEN.jpg Work - Birmingham Airport https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1586940210015-3J8J08IVLLP1O7XK5JCP/BHX_Phone_Mock.jpg Work - Birmingham Airport https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1586863313662-H93NN1SVZNETLTAP9MV3/BHX_48+Sheet+in+situ.jpg Work - Birmingham Airport https://images.squarespace-cdn.com/content/v1/556f1b9fe4b0ddec6e0501e5/1587572172634-CE14YLKEULCFJDIUFZWV/BHX_Mac_2.jpg Work - Birmingham Airport