Birmingham Design Festival Poster. Concept. Design. Art direction. Copywriting. Illustration. Artwork.

The BDF asked me to create a poster to help launch their inaugral festival, their brief being “How design will shape our future.”

I wondered what we’d see if the city had its palm read. This context, and it’s possible results, are what shaped my response.

Press advertising. Concept. Design. Art direction. Copywriting. Retouching. Artwork.

Appearing in an awards programme means sitting beside a sea of other ads. To make this client stand out, I eschewed a technically-led route and opted for the kind of confidence and intelligent humour that a market leader can own.

Not easy when you can only use stock.

Commissioned at Key Parker
keyparker.co.uk

Press advertising. Concept. Design. Art direction. Copywriting. Retouching. Artwork.

Appearing in an awards programme means sitting beside a sea of other ads. To make this client stand out, I eschewed a technically-led route and opted for the kind of confidence and intelligent humour that a market leader can own.

Not easy when you can only use stock.

Commissioned at Key Parker
keyparker.co.uk

Press advertising. Concept. Design. Artwork.

With limited ad space (and time) we created an award-winning piece of work which immediately informed the customer of the benefits of using Calor LPG.

Commissioned at Connect.
connect-group.com

Direct Mail. Concept. Visualisation. Copy.

This piece of direct mail literally placed TNT's new digital service into the hands of their target audience.

Commissioned at Key Parker.
keyparker.co.uk

Truck Livery. Concept. Design. Art direction. Retouching.

When Topps Tiles wanted new vehicle liveries, I decided to tile the truck, turning each side into a canvas on which to display their best products. By using scale product and tradesmen, I created an unforgettable ‘tiling on the move’ visual that was adaptable and as varied as their stock.

Commissioned at Makalu.
www.makaluagency.co.uk

Truck Livery. Concept. Design. Art direction. Retouching.

When Topps Tiles wanted new vehicle liveries, I decided to tile the truck, turning each side into a canvas on which to display their best products. By using scale product and tradesmen, I created an unforgettable ‘tiling on the move’ visual that was adaptable and as varied as their stock.

Commissioned at Makalu.
www.makaluagency.co.uk

Branding. Concept. Art direction.

When BHX wanted to re-brand, we ignored all the noisily-competing airports and created a platform which enabled the airport to open a dialogue with their customers.

Commissioned at Connect.
connect-group.com

Branding. Concept. Art direction.

When BHX wanted to re-brand, we ignored all the noisily-competing airports and created a platform which enabled the airport to open a dialogue with their customers.

Commissioned at Connect.
connect-group.com

Branding. Concept. Art direction.

The platform enabled us to carry the graphic elements and welcoming messages across all areas, transforming the airport exterior.

Commissioned at Connect.
connect-group.com

Branding. Concept. Art direction.

The platform provided Birmingham Airport with a confident, aspirational and friendly tone of voice. This helped position them as an ambitious, global gateway that cared for it’s visitors. Music to investors’ ears.

Commissioned at Connect.
connect-group.com

Posters. Concept. Design. Art direction.

The platform enabled us to create a natural conversation when speaking to our customers. Engaging, informative and friendly.

Commissioned at Connect.
connect-group.com

E-mail comms. Concept. Design.

The 'Hello World' platform created a friendly, all-inclusive tone of voice.

Commissioned at Connect.
connect-group.com

Brochures. Concept. Design. Art direction.

To make complicated information easy (and enjoyable) to digest, we created 'The Cuppa Guides.' An easy way to engage and inform staff, in the time it takes to have a cup of tea.

Commissioned at Connect.
connect-group.com

Brochures. Concept. Design. Art direction.

To make complicated information easy (and enjoyable) to digest, we created 'The Cuppa Guides.' An easy way to engage and inform staff, in the time it takes to have a cup of tea.

Commissioned at Connect.
connect-group.com

Press advertising. Concept. Design & Layout. Copywriting.

This ad communicated Bridgestone’s sponsorship of The Sunday Times 2018 Motor Awards.

The pithy, attention-grabbing headline and visual combination, underpins their technical excellence and attention to detail, without the need to show a tyre.

Commissioned at Key Parker
keyparker.co.uk

Press advertising. Concept. Design. Art direction.

Managers don't buy trucks on looks. That's why we created an original solution which assures the right people that a Scania is just as great on paper.

Commissioned at Connect.
connect-group.com

Press advertising. Concept. Design. Art direction.

Managers don't buy trucks on looks. That's why we created an original solution which assures the right people that a Scania is just as great on paper.

Commissioned at Connect.
connect-group.com

Press advertising. Concept. Design. Art direction.

Managers don't buy trucks on looks. That's why we created an original solution which assures the right people that a Scania is just as great on paper.

Commissioned at Connect.
connect-group.com

Direct mail. Concept. Design. Art direction.

The paper-based art direction worked perfectly for all sorts of DM.

Commissioned at Connect.
connect-group.com

Exhibition stand. Concept. Design. Art direction.

The paper-based art direction created an attention-grabbing exhibition stand.

Commissioned at Connect.
connect-group.com

Press advertising. Concept. Design. Art direction.

To cut-through all the 'lifestyle-led' property messages, we created a strikingly-simple campaign to remind customers that 'Rightmove gets you into more properties than anyone else.'

Commissioned at Connect.
connect-group.com

Press advertising. Concept. Design. Art direction.

To cut-through all the 'lifestyle-led' property messages, we created a strikingly-simple campaign to remind customers that 'Rightmove gets you into more properties than anyone else.'

Commissioned at Connect.
connect-group.com

Press advertising. Concept. Design. Art direction.

To cut-through all the 'lifestyle-led' property messages, we created a strikingly-simple campaign to remind customers that 'Rightmove gets you into more properties than anyone else.'

Commissioned at Connect.
connect-group.com

Press advertising. Concept. Design. Art direction.

To cut-through all the 'lifestyle-led' property messages, we created a strikingly-simple campaign to remind customers that 'Rightmove gets you into more properties than anyone else.'

Commissioned at Connect.
connect-group.com

Sales Promo. Concept. Design. Art Direction.

Get well soon, got a subtle twist to promote Lemsip Max Strength (their fastest working remedy) and provide the perfect mechanic to carry a money-off voucher.

Commissioned at Life.
lifeagency.co.uk

Direct Mail. Concept. Design.

When Countrywide wanted to supply energy to it's customers, this striking memorable visual made sure their door drop didn't go unnoticed.

Commissioned at Connect.
connect-group.com

Online advertising. Concept. Design.

'What you don't know could hurt you' was the platform we used to make customers aware of what they risk if they don't use Finning fluid analysis.

Commissioned at Connect.
connect-group.com

Online advertising. Concept. Design.

'What you don't know could hurt you' was the platform we used to make customers aware of what they risk if they don't use Finning fluid analysis.

Commissioned at Connect.
connect-group.com

Direct Mail. Concept. Art Direction. Design.

Masterlease provide a comprehensive fleet management service covering everything from financial to legal. We communicated all this succinctly under the concept of 'The Zen of Fleet Management' promoting Masterlease as the reliever of fleet stress, with a pack containing everything you need to de-stress yourself and gain fleet enlightenment.

Commissioned at Connect.
connect-group.com

Posters. Concept. Art Direction. Copy.

To help sell the re-relased Hobbit audiobook, we created an arresting visual to express the immersive experience of listening to an audiobook.

Commissioned at Chosen.
chosenagency.co.uk

Branding. Name Generation. Branding. Design. Illustration. Artwork.

To stand out in the sea of event companies, we created a considered, confident brand that talked to it's customers with clear visuals and a friendly tone of voice. The results were instantly memorable.

Commissioned at Connect.
connect-group.com

Brochures. Branding. Design. Artwork.

To stand out in the sea of event companies, we created a considered, confident brand that talked to it's customers with clear visuals and a friendly tone of voice. The results were instantly memorable.

Commissioned at Connect.
connect-group.com

Brochures. Branding. Design. Artwork.

To stand out in the sea of event companies, we created a considered, confident brand that talked to it's customers with clear visuals and a friendly tone of voice. The results were instantly memorable.

Commissioned at Connect.
connect-group.com

Brochures. Branding. Design. Artwork.

To stand out in the sea of event companies, we created a considered, confident brand that talked to it's customers with clear visuals and a friendly tone of voice. The results were instantly memorable.

Commissioned at Connect.
connect-group.com

Brochures. Branding. Design. Artwork.

To stand out in the sea of event companies, we created a considered, confident brand that talked to it's customers with clear visuals and a friendly tone of voice. The results were instantly memorable.

Commissioned at Connect.
connect-group.com

Press advertising. Concept. Art Direction. Design. Illustration.

This innovative and clever campaign helped our client sell their seals, highlighting their benefits with charming illustrations and pithy headlines.

Commissioned at Connect.
connect-group.com

Press advertising. Concept. Art Direction. Design. Illustration.

This innovative and clever campaign helped our client sell their seals, highlighting their benefits with charming illustrations and pithy headlines.

Commissioned at Connect.
connect-group.com

Press advertising. Concept. Art Direction. Design. Illustration.

This innovative and clever campaign helped our client sell their seals, highlighting their benefits with charming illustrations and pithy headlines.

Commissioned at Connect.
connect-group.com

Direct Mail. Design. Art Direction. Artwork.

This Christmas card helped promote Sealine's considered and stylish ethos by using a modern illustration style to create a festive visual.

Commissioned at Connect.
connect-group.com

Press advertising. Concept.

The idea of this dramatic visual, helped TarmacDry communicate all the product benefits in more engaging manner.

Commissioned at Connect.
connect-group.com

Posters. Concept. Copywriting. Design. Art Direction.

Every gym advertises in January, so to create more buzz, we put a unique spin on the january sales with engaging headlines and (attainable!) visuals.

Commissioned at WAA.
waa.co.uk

Posters. Concept. Copywriting. Design. Art Direction.

Every gym advertises in January, so to create more buzz, we put a unique spin on the january sales with engaging headlines and (attainable!) visuals.

Commissioned at WAA.
waa.co.uk

Outdoor. Concept. Design. Art Direction.

We tailored the creative to make the most of the medium and sell the load carrying benefits of the LDV Maxus.

Commissioned at Connect.
connect-group.com

Press advertising. Concept. Art Direction.

Using individual and original imagery, enabled us to promote the benefits of GRS fleet leasing services, in an engaging way, creating a unique tone of voice and avoiding clichéd business visuals.

Commissioned at Connect.
connect-group.com

Press advertising. Concept. Art Direction.

Using individual and original imagery, enabled us to promote the benefits of GRS fleet leasing services, in an engaging way, creating a unique tone of voice and avoiding clichéd business visuals.

Commissioned at Connect.
connect-group.com

Press advertising. Concept. Art Direction.

Using individual and original imagery, enabled us to promote the benefits of GRS fleet leasing services, in an engaging way, creating a unique tone of voice and avoiding clichéd business visuals.

Commissioned at Connect.
connect-group.com

Branding. Concept. Art direction.

The platform provided Birmingham Airport with a confident, aspirational and friendly tone of voice. This helped position them as an ambitious, global gateway that cared for it’s visitors. Music to investors ears.

Commissioned at Connect.
connect-group.com

Work