Climate Centre London Plan

Waking up the neighbours

A tactical Campaign to cut through and inform

Climate Centre were under-indexing in London so they restructured their offering and logistics to work smarter.

We created a tactical campaign to update their client base, with bold, humorous messaging to cut through and communicate the changes.

With a modest budget, the rollout focused on social ads but the assets were designed to scale across everything from OOH to POS, making the campaign as efficient as their updated service.

Whilst the initial requirement was for social ads, we ensured that the creative would work on all other campaign touch points.